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#10yearschallenge: how co-creation permeated tourism research.
A bibliometric analysis

Marco Tregua1*, Anna D’Auria2 and Harry Costin3

1University Federico II of Naples. Monte S. Angelo Campus, Via Cintia, 21,80126 Naples, Italy. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
2University of Jaén, Campus Las Lagunillas, 23071 Jaén, Spain.
3Cyprus International Institute of Management, Limassol Campus, 3-5 Chaidariou Str. 3020 Limassol, Cyprus.
*Corresponding author

This paper focuses on the conceptual ties between co-creation and tourism that can be found in the academic literature on tourism of the last 10 years with a two-fold purpose: to analyze the main conceptual themes that link co-creation and tourism, and to identify fruitful future research streams.

A bibliometric analysis of the literature from 2008 to 2018 allowed for a systematic analysis of links between key constructs. Findings suggest that there are significant opportunities to further explore the connections between co- creation and tourism experience, considered as a multi-actor process based on engagement leading to innovation, and enabling new tourist experiences. Five perspectives on tourism experience emerged from the analysis: firm- inspired, technology-based, and cultural-based experience; customer satisfaction and participation, and innovation-based experience. These suggest several potential research streams as tourism experiences are recognized to be dynamically co-created through a participatory and engaging process by multiple actors using innovative and technology-based value propositions. Three conceptual pillars emerge from the theoretical analysis: co-creation, as the engine of the process; tourist experience, as the outcome of the co-creative process; and technology, as a key tool to co-create satisfactory tourist experiences.

Keywords: Tourism, Co-Creation, Experience, Technology, Service-dominant logic
CitationTregua, M., D’Auria, A. and Costin, H. (2020). #10yearschallenge: how co-creation permeated tourism research. A bibliometric analysis. European Journal of Tourism Research 24, 2409.
European Journal of Тourism Research