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Knowledge Sharing in Strategic Alliance Relationships: An
Empirical Research on Hotels in Turkey

Nilüfer Vatansever Toylan1* , Fatih Semerciöz2 and Masood-Ul-Hassan3

        
1Department of Tourism Management, Kırklareli University, Turkey, E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
2Department of Business Management and Organization, Istanbul University, Turkey, E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
3Department of Commerce, Bahauddin Zakariya University Multan, Pakistan, E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
*Corresponding author
   
Abstract
  
The study aims to investigate the influence of inter-organizational knowledge sharing enablers-communication, trust, shared vision, commitment, learning intent, and absorptive capacity directly and indirectly through inter- organizational knowledge sharing process on behavioural innovation outcome in strategic alliances of 4- & 5-stars hotels of world heritage cities of Istanbul and Antalya. For data collection, the quota sampling method is applied to select the 250 senior hotel executives engaged in collaborative strategic hospitality alliances. Besides, to test the hypotheses, descriptive, correlation as well as regression analyses are performed through the SPSS. The current study finds that the six facets of relational and social capital inter-organizational knowledge sharing enablers offered and examined have significant impacts, directly and indirectly through inter-organizational knowledge sharing process on the innovative behavioural outcome of hospitality alliance firms. The results imply that the hospitality industry in its policy agenda should recognize that relational and social capital-based knowledge sharing strategic alliances can be a vital source of collaborative innovation. Finally, the current research also provides the empirical recognition of historic cities of Turkey as cultural destinations, so emphasizing the appropriateness of world heritage cities to investigate inter-firm relationships across hospitality alliance firms.
 
Keywords: Inter-Organizational Knowledge Sharing, Alliances, Hospitality, Innovativeness
 
CitationToylan, N.V., Semerciöz, F, & Hassan, M.U. (2020). Knowledge Sharing in Strategic Alliance Relationships: An Empirical Research on Hotels in Turkey. European Journal of Tourism Research 24, 2403
  
 
European Journal of Тourism Research