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Residents’ views on cruise tourism in Naples
Profiles and insights from a Mediterranean home-port destination

Giacomo Del Chiappa1* , Marcello Atzeni2 , Jessica Mei Pung3
and Marcello Risitano4

   
Received: 26/09/2018 Accepted: 26/04/2019
        
1Department of Economics and Business, University of Sassari, Via Muroni, 25, 07100 Sassari, Italy. Phone: +39 (079) 20 17 313. Senior Research Fellow, School of Tourism & Hospitality, University of Johannesburg, South Africa. Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
2Department of Economics and Business, University of Cagliari, Viale Sant'Ignazio, 74, 09123 Cagliari, Italy. Phone: +39 (070) 67 53 361. Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
3Department of Economics and Business, University of Cagliari, Viale Sant'Ignazio, 74, 09123 Cagliari, Italy. Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
4Department of Management and Quantitative Studies, University ‘Parthenope’ of Naples, Via Gen. Parisi, 13, 80132 Naples (Italy). Phone: +39 (081) 54 74 125. Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
*Corresponding author
   
Abstract
  
This study aims at profiling a quota sample of 600 residents in Naples, a home port in the Campania Region (Southern Italy), based on their perceptions and attitudes toward the development of cruise tourism, and their willingness to support different tourism types. To achieve this aim, a factor-cluster analysis was applied and five clusters were identified, namely ‘indifferent’, ‘moderate lovers’, ‘moderate critics’, and ‘cautious’. Significant differences emerged between the identified groups based on their prior experience with cruise vacation and their relatives’ economic reliance on cruise activity. On the contrary, no significant differences exist based on gender, age, employment status, economic reliance on cruise tourism, education level, length of residence, geographical proximity to cruise port area. Furthermore, no significant differences between clusters were found based on residents’ attitude towards cruise tourism and their support to its further development. Hence, theoretical contributions and managerial implications are addressed, including recommendations for future research.
 
Keywords: Community-based tourism; Cluster analysis; Cruise development; Homeport; Italy
 
Citation: Del Chiappa, G., M. Atzeni, J. Pung and M. Risitano (2019) Residents’ views on cruise
tourism in Naples Profiles and insights from a Mediterranean home-port destination. European
Journal of Tourism Research 23, pp. 71-85
 
 
European Journal of Тourism Research