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Understanding the role of destination imagery in mountain
destination choice. Evidence from an exploratory research
                 
Arthur Araújo1 , Lucília Cardoso2* , Noelia Araújo3 and Francisco Dias4
   
Received: 15/06/2018 Accepted: 21/12/2018
        
1Department of Economy, Management, Industrial Engineering, and Tourism, University of Aveiro Campus universitário de Santiago, 3810-193, Aveiro, Portugal. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
2CITUR – Centre for Tourism Research, Development and Innovation, Portugal. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
3Business Management and Marketing Department, University of Vigo, Business and Tourism Faculty, 32004, Ourense, Spain. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
4CITUR – Centre for Tourism Research, Development and Innovation, and Leiria Polytechnic, Santuário de N. Senhora dos Remédios 2520–641 Peniche, Portugal. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
*Corresponding author
  
Coordinating editors: Stefano Duglio and Riccardo Beltramo
   
Keywords: Mountain Tourism; Destination choice; Destination Imagery (DY); Favourite Destination (FD); Customer-based Brand Equity.
    
Citation: Araújo, A., L. Cardoso, N. Araújo and F. Dias (2019) Understanding the role of destination imagery in mountain destination choice. Evidence from an exploratory research. European Journal of Tourism Research 22, pp. 151-165
 
European Journal of Тourism Research