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An assessment of brand Zimbabwe’s competitiveness and
attractiveness as a tourism destination

Mats Carlbäck1

Received: 07/09/2018


1School of Hospitality, Culinary Arts & Meal Science, Örebro University, Sweden. Address: Box 1, SE 712 02 Grythyttan, Sweden. Phone: 46708 42 72 96. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it


Supervisors: Professor Tommy D. Andersson
                        Professor Christian Ax
Institution awarding the Ph. D. Degree: School of Business, Economics & Law, Gothenburg University, Sweden
Date of defence: 20/12/2017
© 2018 Varna University of Management. All rights reserved
Citation: Carlbäck, M. (2019) To Be or Not to Be . . .– Brand Affiliation in the Hotel Industry. Doctoral Dissertation Summary. European Journal of Tourism Research 21, pp. 138-142
European Journal of Тourism Research