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Antecedents and outcomes of a City’s Global Image: the
impact of a tourist staple
            
           Cristela Bairrada1 , Maria Vieira2 and João Fontes da Costa3*
        
Received: 19/03/2018 Accepted: 06/09/2018

       

1CeBER; Faculty of Economics, University of Coimbra, Portugal. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it , Av. Dias da
Silva, 165, 3004-512 Coimbra, Portugal, +351 790575
2Higher Institute for Accountancy and Administration of Aveiro University, Portugal; E-mail:
This e-mail address is being protected from spambots. You need JavaScript enabled to view it , Rua Associação Humanitária dos Bombeiros Voluntários de Aveiro, 3810-902
Aveiro, Portugal, +351 234 380 110
3CeBER, Faculty of Economics, University of Coimbra, Portugal. E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it , Av. Dias da
Silva, 165, 3004-512 Coimbra, Portugal, +351 239 790 575)
*Corresponding author

   
Abstract
      
It is paramount to understand the impact of distinctive features in a city’s global image. This research was based on a questionnaire to tourists who visited Coimbra, Portugal (n=255), a city best known for its 727-year-old University. Results showed that the affective image and the personality of the University of Coimbra brand has a direct influence on the city’s global image as a tourist destination. Results also showed that the global destination image has a positive impact on satisfaction. Overall, there are impacts of memorable experience in affective image and of satisfaction in brand evangelism. A distinctive feature is forcedly an anchor for the city’s brand development; separate and unrelated brand strategies for a tourist staple and the city can be conflicting.
   

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Keywords: Destination Image; brand personality; brand evangelism; satisfaction.

    
Citation: Bairrada, C., M. Vieira and J. Fontes da Costa (2019) Antecedents and outcomes of a City’s Global Image: the impact of a tourist staple. European Journal of Tourism Research 21, pp. 87-101
     
 
European Journal of Тourism Research