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An assessment of brand Zimbabwe’s competitiveness and
attractiveness as a tourism destination

Erisher Woyo1

Received: 19/03/2018

  

1International University of Management. Address: 21-31 Hercules St, Dorado Ext 1, Windhoek, Namibia. Private Bag, 14005, Bachbrecht, Windhoek. Phone: +264812458161, E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

    

Supervisors: Professor, Dr. Elmarie Slabbert    
                        Professor, Dr. Melville Saayman
 
Institution awarding the Ph. D. Degree: North West University (NWU), Potchefstroom Campus, South Africa
 
Date of defence: 20/11/2017
   
© 2018 Varna University of Management. All rights reserved
    
Citation: Woyo, E. (2018) An assessment of brand Zimbabwe’s competitiveness and attractiveness as a tourism destination. Doctoral Dissertation Summary. European Journal of Tourism Research 20, pp. 149-152
  
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European Journal of Тourism Research