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European tourism indicator system for sustainable
destination management in county Donegal, Ireland

Emmet McLoughlin1* , James Hanrahan2 , Ann Marie Duddy3 and Séan Duffy4

Received: 17/01/2018 Accepted: 25/05/2018

 

1Department of Marketing, Tourism and Sport, Institute of Technology, Sligo, Ireland. Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
2Department of Marketing, Tourism and Sport, Institute of Technology, Sligo, Ireland
3Department of Environmental Science, Institute of Technology, Sligo, Ireland
4Head of School of Tourism, Letterkenny Institute of Technology, Donegal, Ireland
*Corresponding author

     

Abstract
 
Tourism is one of Ireland's most important economic sectors. In 2017, the overall visits to the country have increased by over 10%. However, such growth if not managed correctly can present many challenges to destinations, particularly along Irelands 2500km driving route, the Wild Atlantic Way (WAW). This paper reports on the application of the European Tourism Indicator System for sustainable destination management in County Donegal, Ireland. While significant data was generated on tourism activity at local level, results do suggest that a number of the indicators would need further research going forward. This evidence informed approach to tourism planning can assist Local Authorities in future planning considerations, while also helping to protect the long-term sustainability of the tourism product in County Donegal.
   

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Keywords: Wild Atlantic Way (WAW); Tourism indicators; Evidence informed planning; European Tourism Indicators System; Ireland

    
Citation: McLoughlin, E., J. Hanrahan, A. Duddy, S. Duffy (2018) European tourism indicator system for sustainable destination management in county Donegal, Ireland. European Journal of Tourism Research 20, pp. 78-91

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European Journal of Тourism Research