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The consistency of a tourism product:
A new conceptual framework

 

Gorazd Sedmak1* and Tina Kociper2
 

Received: 22/01/2016 Accepted: 22/12/2016

 

1University of Primorska, Faculty of Tourism Studies – Turistica, Obala 11a, 6320 Portoroz, Slovenia; tel. +386
5 6177000, fax. +386 5 6177020, email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
2University of Primorska, Faculty of Tourism Studies – Turistica, Obala 11a, 6320 Portoroz, Slovenia; tel. +386
5 6177000, fax. +386 5 6177020, email: tina.kociper@ fts.upr.si
* Corresponding author

 

Abstract
 

Although the importance of tourism product parts/elements consistency has often been emphasized in marketing and management literature, almost no academic attention has been given so far to the question concerning what determines the perception of its consistency and how it affects tourists' impression of the destination. The purpose of the research was to identify these elements, quantify their impact on overall perceptions of consistency and to make comparisons between tourist segments and two types of destinations – resorts and cities. The results revealed that whereas the majority of tourists do not consciously reflect on tourism product consistency, it is an important factor with regards to competitiveness and quality; although not to the same extent for all destinations and segments.

 

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Keywords: consistency, tourism product, resorts, cities.


Citation:Sedmak, G., T. Kociper (2017) The consistency of a tourism product: A new conceptual framework. European Journal of Tourism Research 17, pp. 102-115

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European Journal of Тourism Research