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Enhancing Cultural Heritage Experiences with Smart
Technologies: An Integrated Experiential Framework

 

Piera Buonincontri1* and Alessandra Marasco2
 

Received: 31/10/2016 Accepted: 07/02/2017

 

1Institute for Research on innovation and Services for Development (IRISS), National Research Council (CNR), Via Cardinale G. Sanfelice 8, 80134, Napoli, Italy; phone: +39 081 2470940, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
2Institute for Research on innovation and Services for Development (IRISS), National Research Council (CNR), Via Cardinale G. Sanfelice 8, 80134, Napoli, Italy
*Corresponding author

 

Abstract
 

The paper addresses how smart technologies can be used to enhance cultural heritage experiences at tourism destinations. As its main contribution, it presents a framework to leverage the potential of multiple smart technologies throughout the visitors’ experience at cultural heritage sites. The proposed framework builds on the theoretical foundation of the experience economy and the results of an analysis of best practices of smart technologies applied to cultural heritage sites. The analysis examines the capability of these technologies to intensify the four experience dimensions identified by Pine and Gilmore (1998) – Entertainment, Esthetic, Education and Escapism - in relation to an extended perspective of the visitors’ experience including the three stages of the visit. The pilot testing of the framework provides insights into the opportunities to use a combination of applications for facilitating and enriching the cultural visit at the destination according to a multi-stage and multi- dimensional perspective of the heritage experience. The integrated perspective proposed in the paper provides a contribution to advance theory and practice, based on the more comprehensive view of the potential role of smart technologies’ in heritage experiences deriving from an integrated multi-stage and multi-dimensional analysis.

 

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Keywords: Cultural heritage experience; smart technologies; tourism destination; experience stages; experience dimensions.
Citation: Buonincontri, P., A. Marasco (2017) Enhancing Cultural Heritage Experiences with Smart Technologies: An Integrated Experiential Framework. European Journal of Tourism Research 17, pp. 83-101

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European Journal of Тourism Research