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Understanding the relation between serious surfing, surfing
profile, surf travel behaviour and destination attributes
preferences

 

Ana Cristina Portugal1 , Francisco Campos2 , Fernando Martins3 and Ricardo Melo4*

 

Received: 15/06/2015 Accepted: 21/11/2016

 

1Polytechnic Institute of Coimbra, Coimbra Education School, Coimbra, Portugal; email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
2Polytechnic Institute of Coimbra, Coimbra Education School, ASSERT, Coimbra, email: Portugal; This e-mail address is being protected from spambots. You need JavaScript enabled to view it
3Polytechnic Institute of Coimbra, Coimbra Education School, ASSERT, Coimbra, Portugal; email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
4Polytechnic Institute of Coimbra, Coimbra Education School, ASSERT, IRNIST, Rua Dom João III, Solum, 3030-329 Coimbra, Portugal; Phone: 00351 239 793 120; email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
*Corresponding author

 

Abstract
 

Surfing is a sporting activity that has become a major business, integrated in the leisure and tourism industries. Due to the impact of surf tourism and to the surfers’ characteristics featured by the time and effort they invest in surfing and their propensity to travel in search for the perfect wave, it is important to understand if the six serious leisure qualities (perseverance, career, effort, benefits, ethos and identity) are related with socio-demographic characteristics, surfing profile, surf travel behaviour and surfing destination attributes preferences. Aiming to achieve these goals, an online survey (in the form of a questionnaire) was applied to a casual sample of 200 surfers in Portugal. The results of this study demonstrate that surfers exhibit the six serious leisure qualities and have a strong disposition to travel for surfing. Moreover, the results highlight that surfers value mainly the surfing natural conditions when choosing a surfing travel destination. Statistical tests also allowed concluding that socio-demographic variables are not good predictors of serious surfing, although serious surfing is correlated with surfing profile, surf travel behaviour and surfing destination attributes preferences. This data enables to provide important information that can be used to strengthen management strategies by surf tourism industry providers.

 

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Keywords: destination attributes preferences, serious leisure, sport tourism, surf tourism, travel behaviour

 

Citation: Portugal, A., F. Campos, F. Martins and R. Melo (2017) Understanding the relation between serious surfing, surfing profile, surf travel behaviour and destination attributes preferences. European Journal of Tourism Research 16, pp. 57-73

 

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European Journal of Тourism Research