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Humour in Customer Engagement on Chinese Social Media –
A Rhetorical Perspective

 

Jing Ge1

 

Received: 19/12/2016

 

1Laboratory for Intelligent Systems in Tourism, USA; email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 Supervisors: Professor Ulrike Gretzel, University of Southern California, USA

                         Associate Professor Yunxia Zhu, The University of Queensland, Australia

 

Institution awarding the Ph. D. Degree: The University of Queensland, Australia

 

Date of defence: 26/09/2016

 

© 2017 Varna University of Management. All rights reserved


Citation: Ge, J. (2017) Humour in Customer Engagement on Chinese Social Media - A Rhetorical Perspective. Doctoral Dissertation Summary. European Journal of Tourism Research 15, pp.171-174

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European Journal of Тourism Research