Models of Projected Image Formation of Destinations and
Accommodation Establishments. An Analysis of Tour Operator
Control in Promotion and Price Strategies

Patricia Picazo¹

Received: 22/02/2016

¹TIDES, Tourism and Sustainable Development Institute. University of Las Palmas de Gran Canaria. Tafira Campus, Building E - Floor 0 – Right, Saulo Torón, 4 - Las Palmas de GC, Spain. Postcode: 35017, +34 928454977, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Supervisors: Dr. Sergio Moreno Gil, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Institution awarding the Ph. D. Degree: University of Las Palmas de Gran Canaria

Date of defence: 08/02/2016

© 2016 Varna University of Management. All rights reserved

Citation: Picazo P. (2016) Models of Projected Image Formation of Destinations and Accommodation Establishments. An Analysis of Tour Operator Control in Promotion and Price Strategies. Doctoral Dissertation Summary. European Journal of Tourism Research 14, pp. 110-113