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Tourist loyalty toward shopping destination: the role of shopping
satisfaction and destination image

 

Dwi Suhartanto1*, Ruhadi2 and Ni Nyoman Triyuni3

 

Received: 23/08/2015 Accepted: 08/11/2015

 

1Department of Business Administration, Bandung State Polytechnic, Jl. Gegerkalong Hilir, Ds. Ciwaruga, Bandung, Indonesia; phone: +62 22 2013789; fax: +62 22 2013889; e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
2Department of Accounting, Bandung State Polytechnic, Indonesia
3Department of Tourism, Bali State Polytechnic, Indonesia
*Corresponding author

 

Abstract
 

This study extends the theoretical concepts and evaluates the empirical evidence of the relationship between tourist loyalty towards a shopping destination and its two important determinant factors, shopping satisfaction and destination image. The results, drawn from a sample of 563 domestic and foreign tourists in Indonesia, show the importance of tourist shopping satisfaction and destination image as the determinant of tourist loyalty toward a shopping destination. Further, this study discloses that the tourist destination image is the crucial factor in determining tourists’ overall shopping satisfaction as well as tourists’ loyalty toward the shopping destination. Consequently, the development of a region or a city into a shopping destination is only possible if it simultaneously develops the region or city to be an attractive destination.

 

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Keywords: tourist loyalty, shopping, destination, satisfaction, image
Citation: Suhartanto, D., Ruhadi and N. Triyuni (2016) Tourist loyalty toward shopping destination: the role of shopping satisfaction and destination image. European Journal of Tourism Research 13, pp. 84-102

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European Journal of Тourism Research