The experience of Meliá Hotels International in China: A case of internationalisation of a Spanish hotel group
Angels Niñerola1* , Fernando Campa-Planas2 , Ana-Beatriz Hernández-Lara3 and Maria-Victòria Sánchez-Rebull4
Received: 24/06/2015 Accepted: 30/09/2015
1Universitat Rovira i Virgili, Department of Business Management, Av. Universitat 1, E-43204-Reus, Spain.Phone: +34 977759865, E-mail:
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2Universitat Rovira i Virgili, Department of Business Management,Av. Universitat 1, E-43204-Reus, Spain. Phone: +34 977758930, E-mail:
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3Universitat Rovira i Virgili, Department of Business Management,Av. Universitat 1, E-43204-Reus, Spain.Phone: +34 977759876, E-mail:
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4Universitat Rovira i Virgili, Department of Business Management,Av. Universitat 1, E-43204-Reus, Spain. Phone: +34 977759876, E-mail:
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Abstract
The aim of this work is to identify the key success factors of a Spanish investment in a country with such profound cultural differences, as it is China, through the experience of Meliá Hotels International Group, one of the biggest hotel chains in the Spanish and international tourism sector. Two interviews were held with the group’s Vice-president of Development. The first was after the opening of the group’s first hotel in China in 2012, and the second two years later, because of the changes that the group had experienced in China. As a result, nine success factors and three entry barriers were identified.
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Keywords: Tourism sector; Foreign direct investment; Internationalisation process; Key success factors; Chinese market; Case study. Citation: Niñerola, A., F. Campa-Planas, A. Hernández-Lara and M. Sánchez-Rebull (2016) The experience of Meliá Hotels International in China: A case of internationalisation of a Spanish hotel group. European Journal of Tourism Research 12, pp. 191-196
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