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The experience of Meliá Hotels International in China:
A case of internationalisation of a Spanish hotel group

 

Angels Niñerola1* , Fernando Campa-Planas2 , Ana-Beatriz Hernández-Lara3
and Maria-Victòria Sánchez-Rebull4

 

Received: 24/06/2015 Accepted: 30/09/2015

 

1Universitat Rovira i Virgili, Department of Business Management, Av. Universitat 1, E-43204-Reus, Spain.Phone: +34 977759865, E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
2Universitat Rovira i Virgili, Department of Business Management,Av. Universitat 1, E-43204-Reus, Spain. Phone: +34 977758930, E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
3Universitat Rovira i Virgili, Department of Business Management,Av. Universitat 1, E-43204-Reus, Spain.Phone: +34 977759876, E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
4Universitat Rovira i Virgili, Department of Business Management,Av. Universitat 1, E-43204-Reus, Spain. Phone: +34 977759876, E-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

Abstract
 

The aim of this work is to identify the key success factors of a Spanish investment in a country with such profound cultural differences, as it is China, through the experience of Meliá Hotels International Group, one of the biggest hotel chains in the Spanish and international tourism sector. Two interviews were held with the group’s Vice-president of Development. The first was after the opening of the group’s first hotel in China in 2012, and the second two years later, because of the changes that the group had experienced in China. As a result, nine success factors and three entry barriers were identified.

 

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Keywords: Tourism sector; Foreign direct investment; Internationalisation process; Key success factors; Chinese market; Case study.
Citation: Niñerola, A., F. Campa-Planas, A. Hernández-Lara and M. Sánchez-Rebull (2016) The  experience of Meliá Hotels International in China: A case of internationalisation of a Spanish hotel group. European Journal of Tourism Research 12, pp. 191-196

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European Journal of Тourism Research