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The impact of social tourism for seniors on the economic
development of tourism destinations

 

Celeste Eusébio1* , Maria João Carneiro2 , Elisabeth Kastenholz 3 and
Helena Alvelos4

 

Received: 15/08/2014 Accepted: 02/08/2015

 

1GOVCOPP Research Unit, Department of Economics, Management and Industrial Engineering, University of Aveiro, Campus Universitário de Santiago, 3810-193 Aveiro, Portugal; phone: +351-234-370371; fax: 00351-234-370215; e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
2University of Aveiro, GOVCOPP Research Unit ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
3University of Aveiro, GOVCOPP Research Unit ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )
4University of Aveiro, CIDMA Research Unit ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it )

*Corresponding author

 

Abstract
 

This paper suggests a framework for assessing the economic relevance of social tourism programmes for tourism destinations, based on two simultaneous approaches: an analysis of the stakeholders’ perceptions of the economic impacts and a quantitative assessment of the impacts on the national economy. This framework was applied to a Portuguese social tourism programme directed at the senior market. A survey of supply agents (N=220) was carried out to analyse the stakeholders’ perceptions of the Programme impacts. An integrated model, including a senior survey (N=1000) and an input-output model, was used to estimate the total economic impact of the Programme on output, household income, employment and Value-added. The supply agents surveyed perceived considerable positive impacts of the Programme on their companies regarding profitability, employment, occupancy rate in the low season, loyalty and attraction of new consumers. They also perceived important positive impacts on local communities regarding decrease of seasonality, diversification and revitalization of local economy. The quantitative assessment also revealed high total economic impacts (direct, indirect and induced) of the Programme on the national economy. Finally, some suggestions to maximize the economic benefits of social tourism programmes for tourism destinations are presented.

 

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Keywords: Social tourism, economic impacts, input-output models, perceptions of impacts, senior market.


Citation: Eusébio C., M.Carneiro, E. Kastenholz and H. Alvelos (2016) The impact of social tourism for seniors on the economic development of tourism destinations. European Journal of Tourism Research 12, pp. 5-24

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European Journal of Тourism Research