Loyalty to rural tourism destinations: a causal study of
determinants using a transactional and
relational marketing approach

Ana María Campón-Cerro¹

Received: 05/01/2015

¹Department of Business Management and Sociology, Faculty of Business Studies and Tourism, University of Extremadura, Avda. Universidad, s/n, 10071, Cáceres, Spain; e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Supervisors: José Manuel Hernández-Mogollón Ph. D., University of Extremadura, Spain, This e-mail address is being protected from spambots. You need JavaScript enabled to view it Helena Maria Baptista Alves Ph. D., University of Beira Interior, Portugal, This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Institution awarding the Ph. D. Degree: University of Extremadura, Spain

Date of defence:  08/01/2014

© 2015 Varna University of Management. All rights reserved

Citation: Campón-Cerro, A. M. (2015) Loyalty to rural tourism destinations: a causal study of determinants using a transactional and relational marketing approach. Doctoral Dissertation Summary. European Journal of Tourism Research 11, pp. 154-157