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A confirmation of the four-component structure of destination
image, and their relationships with tourists’ loyalty

 

Bình Nghiêm-Phú1*

 

Received: 13/10/2014 Accepted: 27/01/2015

 

1Graduate School of Media and Governance, Keio University; 5322 Endo, Fujisawa-shi, Kanagawa Prefecture, Japan 252-0882; tel: +81-80-3349-6176; e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
*Corresponding author

 

Abstract
 

Within the study on destination image, one of the issues remain unsatisfactorily addressed is the structure of the construct. Based on the existing literature, this study retests the cognitive-affective structure of destination image, with the cognitive component constructed by the tangible (functional), intangible (psychological), and mixed attributes. In addition, it reconfirms the importance of destination image as an antecedent of tourists’ loyalty to a destination with the application of the four-component structure of destination image. Using the data collected from international tourists to Vietnam and applying the structural equation modelling method, this study revealed that destination
image could be structured by the functional, psychological, mixed, and affective components. All of these components could significantly predict tourists’ loyalty; however, the impact of the affective component was the largest. Theoretical implication for psychology-based marketing, and managerial implication for the projection and communication of Vietnam’s image were discussed.

 

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Keywords: destination image, cognition, affect, Vietnam, international tourists


Citation: Nghiêm-Phú, B. (2015) A confirmation of the four-component structure of destination image, and their relationships with tourists’ loyalty. European Journal of Tourism Research 11, pp. 147-153

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European Journal of Тourism Research