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Examining experience economy approaches to tourists’ anticipated

experiences: Mainland Chinese travellers consider Australia

 

Amy M. Osmond1, Tingzhen Chen2 and Philip L. Pearce3*

 

Received: 07/04/2014 Accepted: 28/08/2014

 

1 PhD candidate in Tourism, College of Business, Law and Governance, James Cook University, Townsville, Australia. Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it 2 Postdoctoral researcher, College of Business, Law and Governance, James Cook University, Townsville, Australia. Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it 3 Foundation Professor of tourism, College of Business, Law and Governance, James Cook University, 1 James Cook Drive, Townsville, Queensland, Australia, 4811. Phone: +617 4781 4762, fax: +617 4781 4019, email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
* Corresponding author

 

Abstract
 

The present study seeks to explore and compare the perceived importance of Pine and Gilmore’s experience realms and Schmitt’s categorisations of experience in a tourism context. These approaches to experiences are chosen because they are widely cited, yet rarely compared. The empirical component of the work is based on Chinese tourists who were asked to anticipate their experiences in Australia. Would be travellers in the regions of Guangzhou, Shanghai and Beijing, accessed through an extensive snowball sampling procedure, responded to a detailed and literature-informed set of activity and experience items in a questionnaire format. The study provided evidence that the systems can be seen as joint contributors to understanding experience; the Pine and Gilmore work offers a more holistic appraisal and the Schmitt system presents a more fine-grained rendition of the desired experiences. Aesthetic and sensory experiences were shown to be of the highest importance. Experience analysis offers insights and the approach in the study develops a pathway to pursue empirical studies so that researchers can provide benefits for marketers in tourism.

 

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Keywords:  Experience economy; experience analysis; Chinese tourists; anticipation; Australia; comparative systems


Citation: Osmond, A., T. Chen and P. Pearce (2015) Examining experience economy approaches to tourists’ anticipated experiences: Mainland Chinese travellers consider Australia. European Journal of Tourism Research 10, pp. 95-108

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European Journal of Тourism Research