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The effects of formal networks on territorial tourism offers.
Current usage of network contracts in Italy

 

Selena Aureli1* and Fabio Forlani2

 

Received: 30/07/2014 Accepted: 16/12/2014

 

1 Department of Management; University of Bologna, Rimini Campus, Via Angherà, 22, RIMINI – Italy, Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it , Phone: +39 0541 434 230
2 Department of Economics, Society, Politics; University of Urbino, Via Saffi, 42, URBINO (PU) - Italy
* Corresponding author

 

Abstract
 

This study aims to understand the benefits contractual inter-firm networks offer to existing territorial tourism systems in Italy. Preference has been given to a qualitative approach. Data collection was based on document analysis (i.e. information reported in written contracts as well as text and images published on web sites) and in-depth semi-structured interviews. Results indicate that usage of a relatively new legal mechanism (the network contract) designed to form stable inter-organisational networks is increasing in the tourism sector. These networks help promote existing territorial tourism systems in different ways and to different extents. In some cases, alliances create and promote a tourism proposal that enhances the territorial offer, while in other situations alliances succeed in identifying and communicating a specific territorial area previously left unmanaged.

 

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Keywords:  tourism networks, contractual networks, SME cooperation, strategic alliance, place brand, destination management, Italy


Citation: Aureli, S., F. Forlani (2015). The effects of formal networks on territorial tourism offers. Current usage of network contracts in Italy. European Journal of Tourism Research 10, pp. 76-94

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European Journal of Тourism Research