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STAKEHOLDERS’ PERSPECTIVES TOWARD A COMMUNITY-BASED RURAL TOURISM DEVELOPMENT
Kalsom Kayat a*

a College of Arts and Sciences, Universiti Utara Malaysia, 06010 Sintok, Kedah, Malaysia, e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
* Corresponding author

Abstract

A study guided by stakeholder, social exchange and power theories was carried out to investigate the level of stakeholders’ interests in and their concerns towards Kampung Pelegong Homestay (KPH) Programme. Using a case study approach, the study examines the views of stakeholders in 2005 on the development of KPH Programme and explores the extent to which the conception of stakeholder and the notion of social exchange and power theory provide a satisfactory understanding of a specific case of stakeholder analysis. The study finds that the stakeholders’ interest in the development of the homestay may be explained by any and the combination of the three components: their power, or their lack of power, to affect the program, their dependency on the program, and the stakes they have on the development. The stakeholders will have interests in the programme development when they are affected by the programme or when they have the ability to affect the programme.
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European Journal of Тourism Research